Author Posts
Ecommerce

Personalisation Matters! eCommerce Tips to Focus Personalisation

Popular eCommerce companies are triumphing at personalisation because they are actually aware of how to impress customers these days while the competition is rising parallelly. By far, they have realised how much it is crucial to keep upto the expectations of the buyers and make them special in every shopping journey. So, end to end personalisation is imperative and nearly 90 percent of business owners feel that it is the future of eCommerce. However, what is the way to design and develop a shop that actually responds to the unique demands and preferences of the target customers? Well, this article speaks about all that.Enhanced segmentationThe most effective way to personalise an eCommerce site is segmenting the customers according to their wants, tastes, interests, age, gender and income

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Ecommerce

Video Viewing On Mobiles Made Easier

There are two kinds of video content: traditional and verticalYou view the first as you would a TV while the second on your mobile through IGTV, a standalone app on the Instagram platform that allows users to watch and upload hour-long videos.Instagram's answer to YouTube was designed with mobiles in mind, as practically everybody these days rely on their mobile phones for everything-from shopping and bill payments to following friends and celebrities on social sites-so every single video that is played on it is in vertical format.After all, who doesn't naturally hold their phone upright? Everybody does unless, of course, they're on a platform where videos are designed to look like typical TV programs.Although Kevin Systrom, co-founder and CEO of the popular photo-sharing platform, did not

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Web Development

How to Use Webinars to Drive Sales

In the digital age, a great tool you can do to help drive sales is to use webinars. Almost any product or service can benefit from providing value-add to prospective customers. I've personally attended webinars, and some have been, candidly, awful because the speaker was not prepared or it felt like every word was a sales pitch. However, I've also attended others that have been excellent where I've received valuable information, and the sales pitch came toward the latter portion of the event, and in a more low-key manner.Knovel SalesKnovel, an analytics company that is web-based, decided to use webinars to offer the public their thought leadership, and also help drive sales. One of the webinars produced 774 views on-demand. They were clear that they were looking to demonstrate thought lead

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Web Development

Why Is A Website So Important To Your Business?

So you've opened a new business or you've been in business for some time and wondering is the investment into a website or new website worth it? Do I really need a website for my business to be successful? There are more important things to invest the little money I have right now to keep my business going.These are all thoughts and important questions every business owner will have and in this article I will answer those questions and give 5 strong reasons why your business really do need a website.1. YOUR COMPETITORS HAVE ONEI'm sure you're like most people when it comes to finding something you need. What do most people do? They go online. Whenever we need something whether we're in a new town or at home we search the internet for the things we need and if your business is not online wi

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Blogging

How to Plan for Blogging

When you're blogging, it's important to make your plans in advance for the content that will appear on your blog. This needs to be based on the season as well as the products and services that you plan to promote or launch.Survey Your AudienceJust because you've studied your audience once doesn't mean you shouldn't survey them occasionally to ensure you're still delivering to them the information that they need and want. Try a quarterly survey so that you can find out what's on their mind, and get a deeper insight into their problems.Research Your NicheKeeping up to date on your niche. Read industry news and study regular news for clues to the state of your niche. Look ahead for killer technologies that might turn your niche on its head.Check Out the CompetitionYou should always be aware o

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Web Development

How to Create a Successful Mobile Application

In the present mobile world, for any small business an application is important. However, a bad mobile application is no superior to having no application at all. It's difficult to shake off the bad brand impression you will get for your app not created in a way that draws in clients.To make a fruitful mobile application you have to follow a methodical way to deal with application development. We have explained 6 steps to make a fruitful mobile app development to enable you to out in this procedure.Here are some steps to create an effective mobile app: An awesome imagination leads an incredible app:- Before you begin planning an application, you truly need an imaginative thought that will connect with the group of audience. As there are a few mobile applications officially accessible for

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Blogging

6 Essential Tips on How to Be the Best Virtual Assistant

Do you have the skills and wants to start up as a virtual assistant? Here are the six tips to be the best virtual assistant. First of all, what is a virtual assistant? A virtual assistant is an independent contractor and typically operates from home which can provide administrative services to clients. Being a virtual assistant is a promising career because of all the opportunities online which grow more significant as time passes. To be a part-time or full-time virtual assistant you need to have the skills, and it takes a lot of strategies to excel in this competition.So, here are the six essential tips you need to know:1. Know your abilitiesYou have to know your interest and pay attention to nurturing your specific skills. It is necessary to develop your creativity and skills which we co

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Blogging

Form Maker Software

1. FormGet - Form Builder SoftwareThis form builder software helps you to create online forms for your website in the fraction of time. It has simple drag-drop form building option by which you can build creative form for your site. Forms created using FormGet can be used for lead generation, subscription or even you can use it for payments, and products selling.The FormGet software is simple to use and implement. Moreover, this will help you to get immediate notifications along with complete message via email when a user submits the form.It allows you to make changes in the form like edit, delete and add your own designing in the forms according to your own choice. So, you can change the color of the background and add various fields in your form, or you can even add buttons and a lot mor...

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Ecommerce

Why Do You Need a Custom E-Commerce Store?

In the world of e-commerce, uniqueness rules over others. The e-commerce industry grows rapidly as everyone wants to open a store online to sell unique products. Even teenagers are also showing interest in start-ups with setting up a store online. Among the many fields, fashion products and accessories find a huge business. But, the competition is strict. You will get a new company every day promoting their online stores. So, a customization option is a needed feature if you want to make your store look different. Not only does it add a unique look, but it also gives your store essential personalized functions for your consumers.There are many e-commerce platforms that allow you to build a store online quickly, including BigCommerce, Shopify, WooCommerce, and more. These platforms have the

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Ecommerce

No More Hiding Behind Fake Online Reviews

Like word-of-mouth marketing, online reviews offer an eCommerce business free advertising as well as a catalyst for better sales.There's no better tool for encouraging online shoppers to open their wallets for an unfamiliar brand than a positive review.According to Forbes, 90% of online consumers read online reviews, which affect the purchasing decisions of 67% of them.It's human nature to want to know what other people have experienced and use it as a basis for your next move.Nice words and five-star ratings on a product signify it's good value for money, while an ugly feedback is a signal that you should go to the next option.A report from the Competition and Markets Authority (CMA) shows an estimated £23 billion of annual consumer spending in the UK is influenced by online reviews.Unfor

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