Publishing content these days isn’t enough. There is no such thing as “build it and they will come.”
In fact, if you really want a successful blog, you’re going to have to spend time promoting each piece of content that you create. There are several ways to promote blog posts and for best results.
Write Awesome Blog Posts
When the content you create is awesome, you’re going to be much more likely to want to promote it. Work on each post to make it the best that you can. These days, in-depth authoritative content is more important and “Google worthy” than shorter “keyword” blog posts.
Don’t Leave SEO Out
While the most important part of the blog post is the content, you should still concern yourself with using keywords properly and naturally. Do keyword research occasionally to find out which keywords you should be using. Remember to look for low-competition keywords for best results.
Include Relevant Images
They say an image is worth 1000 words, and that’s likely very true. Therefore, include relevant images in your posts that help advance your meaning and purpose of your blog.
Believe it or not, part of your blog’s mission is to build relationships with your audience. Ask questions at the end of each post, give them something fun to do, ask them to share something with you, or conduct a poll. Find ways to build your relationship with your audience.
Build an Email List
One of the most effective forms of marketing is email marketing, and bloggers should build email lists too. When you have an email list it’s a good way to inform regular readers about your new posts, promotions and events.
A really good way to promote your blog posts is to promote other people’s blog posts too. When you share other people’s content, they will return the favor and share yours too.
Use Social Media
Create varied blurbs introducing your new blog post for different social media accounts to help them click through to read the blog post. A good way to do that is not to finish your sentence in the blurb; instead put dots to get them to read more.
Know Your Audience
It may sound like old news but it’s very important that you know your target audience, including where they hang out, what they like to do, and when. That way you’ll know where to promote your posts for maximum impact.