Even if you have an online store, don't ignore the results you can get when you appeal to local customers to buy online from you too.Due to the fact your business is local, a lot of people who want to go shopping online will shop with your website because they feel as if they're still shopping locally with small businesses. And they are, despite the fact that they don't have to leave their house.Get The Local Keywords RightYour customers have a lot to say about the keywords you use on your website because they're the ones that are browsing online. Establish your target audience the same way you always do, but add the geographical demographics to it too. That means you'll need to add keywords to your content, marketing and targeting that will attract local customers.Use Facebook To Target L
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You know what? The total average e-commerce spending per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. With ever increasing online e-commerce business, more and more businesses are emerging online with various platforms available out there in the marketplace.Magento is one from the many reliable platforms out there to build your store on. It is backed up by an army of 315k developers to support your store. Not just that. The reason why Magento is very popular is because it gives the store owners maximum functions and a range of extensions to enhance the overall user experience of their website.While there are many Magento extensions available out there in the market, I have taken some time to filter some of the best from the rest that you mus
Read MoreAmazon's Part Finder widget always relies on ACES data to help individuals find the right component for their vehicles. The data which flows through numerous systems is always submitted through XML feeds. If you are thinking about a utility, then it's nothing but the Amazon Merchant Transport Utility (AMTU). So, as you scroll ahead you can check out the steps and get the answer to your question.How do I submit ACES to Amazon?When it's time to submit ACES to Amazon, you first need to go through the entire document. Later, you need to verify the brand names for which you would be sending the data. At this instance, you need to look for the brand names with the data present in the AAIA brand table.In case there are any missing brand names, then you can go through the brand table published on
Read MorePopular eCommerce companies are triumphing at personalisation because they are actually aware of how to impress customers these days while the competition is rising parallelly. By far, they have realised how much it is crucial to keep upto the expectations of the buyers and make them special in every shopping journey. So, end to end personalisation is imperative and nearly 90 percent of business owners feel that it is the future of eCommerce. However, what is the way to design and develop a shop that actually responds to the unique demands and preferences of the target customers? Well, this article speaks about all that.Enhanced segmentationThe most effective way to personalise an eCommerce site is segmenting the customers according to their wants, tastes, interests, age, gender and income
Read MoreThere are two kinds of video content: traditional and verticalYou view the first as you would a TV while the second on your mobile through IGTV, a standalone app on the Instagram platform that allows users to watch and upload hour-long videos.Instagram's answer to YouTube was designed with mobiles in mind, as practically everybody these days rely on their mobile phones for everything-from shopping and bill payments to following friends and celebrities on social sites-so every single video that is played on it is in vertical format.After all, who doesn't naturally hold their phone upright? Everybody does unless, of course, they're on a platform where videos are designed to look like typical TV programs.Although Kevin Systrom, co-founder and CEO of the popular photo-sharing platform, did not
Read MoreIn the world of e-commerce, uniqueness rules over others. The e-commerce industry grows rapidly as everyone wants to open a store online to sell unique products. Even teenagers are also showing interest in start-ups with setting up a store online. Among the many fields, fashion products and accessories find a huge business. But, the competition is strict. You will get a new company every day promoting their online stores. So, a customization option is a needed feature if you want to make your store look different. Not only does it add a unique look, but it also gives your store essential personalized functions for your consumers.There are many e-commerce platforms that allow you to build a store online quickly, including BigCommerce, Shopify, WooCommerce, and more. These platforms have the
Read MoreLike word-of-mouth marketing, online reviews offer an eCommerce business free advertising as well as a catalyst for better sales.There's no better tool for encouraging online shoppers to open their wallets for an unfamiliar brand than a positive review.According to Forbes, 90% of online consumers read online reviews, which affect the purchasing decisions of 67% of them.It's human nature to want to know what other people have experienced and use it as a basis for your next move.Nice words and five-star ratings on a product signify it's good value for money, while an ugly feedback is a signal that you should go to the next option.A report from the Competition and Markets Authority (CMA) shows an estimated £23 billion of annual consumer spending in the UK is influenced by online reviews.Unfor
Read MoreThe most challenging part of any eCommerce venture irrespective of the platform it is built of is turning visitors into end customers. Most eCommerce merchants spend a huge amount of time in arresting the interests of the visitors and keep their eyes glued to it. Yet, many times they still don't buy anything at all. Cart abandonment is also a serious problem faced by them and they struggle a lot to restrict the abandonment. However, Magento, the most celebrated and appreciated solution for eCommerce ventures has now unleashed some excellent features to smoothen the shopping journey of people online and help them keep glued to the site. Let's have a look.Klarna: For flexible paymentsThis time in the latest version Magento tried to make the customers' purchase procedure more relaxed by provi
Read MoreIf we talk about all the e-commerce platforms available at the moment, Magento is the only name that comes to everyone's mind because of certain reasons. Integration of Magento is the best choice for e-commerce business. It is the world's largest platform to develop e-commerce websites. Hence, its popularity is increasing.Here are the top 5 reasons to choose Magento to develop your e-commerce website-1. Consumer OrientationMagento has always been the most popular among developers because of its flexibility. Simple steps to checkout and customer oriented layout make it more popular among customers.It also helps in increasing the customer conversions with two of its features; It supports wish listing and product comparison. Also, it has a mobile-friendly environment.2. Search Engine Optimiza
Read MoreAmazon FBA, and generally selling products on the Amazon platform, has quickly become a goldmine for a number of vendors - who both got in early and managed to cultivate an audience who wanted what they were offering.To do this properly, you have to be able to consider exactly what you're doing regarding the sale of products, and how they're showcased.Apart from appealing photos, the description is the main way people are able to gain an insight into what the product does, how it works - and how it's different to other competing ones.This tutorial aims to highlight how you're able to manage the most effective Amazon product listing descriptions...StructureAmazon product listings adhere to the same structure: Title Images Features (Bullet Points) Description (incl HTML) What
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