Even if you have an online store, don’t ignore the results you can get when you appeal to local customers to buy online from you too.
Due to the fact your business is local, a lot of people who want to go shopping online will shop with your website because they feel as if they’re still shopping locally with small businesses. And they are, despite the fact that they don’t have to leave their house.
Get The Local Keywords Right
Your customers have a lot to say about the keywords you use on your website because they’re the ones that are browsing online. Establish your target audience the same way you always do, but add the geographical demographics to it too. That means you’ll need to add keywords to your content, marketing and targeting that will attract local customers.
Use Facebook To Target Local People
Facebook advertising enables you to specifically target people who are living in your area. There are a number of different types of Facebook ads you can use to promote your business and you can start and run a Facebook ad campaign for as little as $5.
Verify Your Business Locally on Google
Getting listed on Google My Business is a good way to show up more in search engines for local results. Because of this, even if someone uses a commonly used phrase to find the products you sell, you’ll show up for the people who are local to you first.
Ask Local People to Review Your Business
When local people do buy from you, make sure that they’re added to your email list. After they have purchased from you, you can send them a link that allows them to leave a review for your business. When local people leave a review on Google, Facebook, or other public places, their friends will see it. Personal recommendations are a powerful marketing tool.
Be Active on Social Media
Replying to people, subscribing to conversations, and sharing what’s new on social media with your local friends and connections is also a great way to get known locally for your website.
Become a Resource For Local Media
Your local media needs content for their audience. No matter what your expertise is, try to be a resource to them so that if they have questions about your industry, they’ll come to you. If you prove to be a reliable source, they’ll keep coming back to you.